It's a fantastic campaign, hitting travelers when they are most likely to be frustrated with the hoops that they need to jump through just to get from Point A to Point B…THE SECURITY CHECK POINT. "Take off your shoes." "Remove your belt." "Take your laptop out of your bag." "That toothpaste is over three ounces. Throw it in the trash." "Are those keys in your pocket?" When you think about it, it really can be a pain. I once got delayed because they found bomb residue on my sandals. So, they swabbed and analyzed the sandals, asked numerous questions, and finally came to the conclusion that I had probably just walked through a freshly-fertilized yard. Off I went, running to the gate in my potentially-explosive Birkenstocks, nearly missing my flight.
I've taken the train and it's a great way to travel if you're not in a hurry. No hassle. Relaxing. Nice scenery. Great food. Really, it's not a bad way to go and these ads may just be the reminder that some travelers need to get them out of the airports and back on the rails.
–Greg
2 comments:
Brilliant! I WOULD totally take the train more often if I could. This is such a good campaign, I am surprised YOU didn't think of it!
When I was a kid, we traveled by train all the time. I loved it! Seems like we're all in a huge hurry now and the train seems like a pain. For me, riding the rails was part of the vacation experience. I think I need to plan a train trip!
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