Over the last couple of years, Bollywood’s marketing has taken a more clever approach. In the recent film, Ghajini, Bollywood actor Aamir Khan gave movie theater personnel the popular razor buzzcut he sports in the film. Imagine going to a movie and finding the theater's ushers, and ticket-takers are all the lead actor's lookalikes! Khan's latest film was Bollywood’s biggest grossing movie in 2008.

To check out the Marketing Case Study on Ghajini, click here.

—Sara