The two videos below use highly detailed miniature models for branding/advertising. The artistry at work in both spots is impressive: every detail is meticulously crafted—from a tiny, snow-dusted freeway, to the chaos of an alien battlefield frozen in time. And while the spots are small in scale, they are both big on mood and message. The top video is an appeal from the conservation organization, World Wildlife Fund (WWF). The bottom video is a promo for one of the Xbox 360's top video games titles, Halo 3. Enjoy.

–Tristan

WWF: Light Bulb

Halo 3: Believe