One Elephant + Eleven Words = Powerful Message
Recently, I came across a TV spot for the International Fund for Animal Welfare. In my opinion, this commercial offers up a perfect blend of entertainment and imagery. After all, how often do you see an elephant fly? And, how about that perfect landing! Well done Dumbo!
I had no idea what the spot was for but it definitely held my attention down to the very last second. One flying elephant and eleven carefully-selected words later, a powerful message was embedded in my brain. Kudos to the agency that created this spot! You guys “get it”!-Greg
