One Elephant + Eleven Words = Powerful Message

Recently, I came across a TV spot for the International Fund for Animal Welfare. In my opinion, this commercial offers up a perfect blend of entertainment and imagery. After all, how often do you see an elephant fly? And, how about that perfect landing! Well done Dumbo!

I had no idea what the spot was for but it definitely held my attention down to the very last second. One flying elephant and eleven carefully-selected words later, a powerful message was embedded in my brain. Kudos to the agency that created this spot! You guys “get it”!

-Greg

My Richard Jenkins Connection

On Sunday night, I was not rooting for Mickey Rourke to win Best Actor at The Oscars. Nor did I want Brad Pitt, Frank Langella, or the eventual winner, Sean Penn, to take home the little gold dude. Why? Because I have a Richard Jenkins connection. He attended my alma mater, Illinois Wesleyan University, back in the day, and I wanted the Titans to represent.
My Richard Jenkins connection does not end there—oh, no. It just so happens that his lovely daughter, also an actor, was just one graduating class ahead of mine at the ‘WU. Everyone on campus knew her for her dark good looks and famous movie star father. Although, as in Hollywood, no one knew his name in Bloomington, either. We just knew that he was in Wild at Heart. In fact, for the longest time, I thought her father was Harry Dean Stanton.
Despite possessing what I determined to be a mediocre talent, the young Miss Jenkins managed to score plum roles in The School of Theatre Arts’ productions (which are magnificent, by the way), most notably “Grusha” in Brecht’s The Caucasian Chalk Circle. (I must confess that my lukewarm review of her performance may have had more to do with my attraction to the actor who played Grusha’s love interest than with any real flaw in her acting. More than eleven years have passed since these events, but I was recently irritated to discover that the two of them are totally Facebook friends. Grrrrrrr. But I digress…)
If any of you are familiar with The Caucasian Chalk Circle, you will know that it is a weird, weird play. This particular staging involved decapitated heads and a lot of Doc Martens and flannel. After being hired to photograph publicity stills and headshots of the cast, the combination of jealousy and unrelenting Brechtian weirdness might have caused me to become a little unhealthily obsessed with Miss Jenkins.
My fascination with her beauty and starry roots should have prompted me to strike up a friendship with her, but that’s just not what girls do. Instead, I formed a little hater group and talked as much smack as possible. The fact that she was completely unaware of our malevolent little cell was completely inconsequential.
The play went on. Richard Jenkins actually came to opening night, doing nothing to dispel my misconception that he was Harry Dean Stanton. His daughter moved to New York, and I moved to Chicago. I forgot all about her, until The Visitor, the Oscar buzz, and the Best Actor nomination.
At first, I transformed right back into a green-eyed monster. “Great,” I thought, “Now she’ll probably get to go to the freaking Oscars!” Then I thought, “Wow! What is wrong with me? I’ve lived all over the world! I met all kinds of celebrities working in New York! I get to be in advertising! I am such a jerk-face!” It was a revelation.
Which brings me back to Sunday night. I was disappointed for Wesleyan and for Richard Jenkins that he didn’t win, but it was exciting to see him honored. And although I didn’t see my old classmate in the crowds on television, I do hope that she got into the Vanity Fair party, or Elton John’s soiree, or at least The Governor’s Ball. After all, she has a pretty sweet Richard Jenkins connection.

—Lisa

CGI is taking Hollywood by storm

I know, right!?! Computer-Generated Imagery (CGI) has become increasingly sophisticated and photorealistic throughout the years. A few films, such as the recent Beowulf, have even gone so far as to relegate flesh and blood actors to voice work in favor of eerily accurate CGI avatars. So, it's no surprise that film makers have once again stepped up the high-tech wizardry to bring more popular TV shows and major franchise sequels to the big screen this summer. For all cartoon, animation, classic television, and CGI enthusiasts, this summer is going to be a complete geek-fest! Here are a few of the titles we'll see this coming blockbuster season:


Star Trek in theaters May 8, 2009

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Terminator Salvation in theaters May 22, 2009

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Transformers: Revenge of the Fallen in theaters June 26, 2009

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G.I. Joe: The Rise of Cobra in theaters August 7, 2009

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Land of The Lost in theaters June 5, 2009

—Tristan

Her morning elegance / oren lavie

Ever wonder what you do when you're sleeping? Chances are your somnambulistic activities are not nearly as vigorous as those of the young woman in this music video, or you'd wake up exhausted! Directors Oren Lavie (songwriter artist), Yuval, Merav Nathan, and photographer Eyal Landesman, took great deal of time and patience to create this wonderful stop-motion piece. Enjoy!

To learn more about Oren Lavie, visit at http://www.myspace.com/orenlavie

—Tristan

Bollywood's Extreme Marketing

Over the last couple of years, Bollywood’s marketing has taken a more clever approach. In the recent film, Ghajini, Bollywood actor Aamir Khan gave movie theater personnel the popular razor buzzcut he sports in the film. Imagine going to a movie and finding the theater's ushers, and ticket-takers are all the lead actor's lookalikes! Khan's latest film was Bollywood’s biggest grossing movie in 2008.

To check out the Marketing Case Study on Ghajini, click here.


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—Sara

It's a sugared-up, video Christmas!

Let's go back time before the Nintendo Wii (2007) and Nintendo Game Cube (2001). On September 29, 1996, Nintendo launched their third home video game console, the Nintendo 64 (a.k.a. N64 for its 64-bit Central Processing Unit). Fast-forward to December of 1996, when Nintendo made a boy and his little sister...well...very happy (see video below) and created a Christmas memory that will last a lifetime. Honestly, when was the last time you were this excited about anything?

—Tristan

Merry Christmas and a Happy New Year!