Environmental Marketing

A innovative UK company called Curb, uses all-natural materials as its canvas for marketing messages. They offer crop ads, mow ads, rake ads, compost art, solar art, snow tagging, sand carving, and field ads. Well known brands such as, Nike, Budweiser and Kia are all using this type of advertising. This is a clever and sustainable way to advertise. Not to mention, it creates maximum impact at minimal cost to the environment!

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—Sara

TAP Project

Every 20 seconds, a child dies due to a lack of clean drinking water. Contaminated water accounts for about 4,200 deaths every day, making it the number two killer of children worldwide. However, the TAP Project is making strides to change all that. Thanks to this exciting new movement, donating $1 can provide a child with 40 days of clean drinking water. The video below illustrates the seriousness of this issue. Watch it. Share it. Then visit www.tapproject.org and help to save some lives.

—Tristan

Everything old is cool again

Whether or not you believe that global warming will lead to there being some choice beach-front property available on the western slope of the rockies within our lifetime, you can't deny that one of the biggest challenges facing our environment is waste. We humans produce a lot of trash, and unless we want this planet to become one big landfill, we need to hold ourselves responsible for doing something about it. Of course, we should all do our part to recycle as much as possible, but what about repurposing? The website, greenupgrader.com, has dozens of imaginative—and very cool—ways to extend the lives of otherwise "disposable" objects. For example, the strangely chic zippered container created from two 2-liter pop bottles, or the Thai Buddhist temple created entirely from beer bottles (images below). Have a look at the site. You just may be inspired to look at your trash a little differently.

—Tom

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