Stove Top Brand unveiled the latest example of this trend by placing heated bus shelters throughout Chicago. Featuring Stove Top-branded posters, stating "Cold provided by winter. Warmth provided by us," the heated shelters are meant to represent the sense of warmth and comfort associated with this traditional dish, ultimately causing the consumer to engage with the brand tactilely. Read More. 

—Sara

Depending on which study you choose to believe, experts contend that individuals are exposed to 1,500–3,000 advertising messages per day. How can an advertiser expect to stand out from the clutter and actually get noticed? Now, more than ever, it's imperative that your agency explore non-traditional tactics to expose the world to your brand. Following are some of the more innovative outdoor advertisements that have popped up around the globe. How can you not stop and take notice of these?

—Greg