inside envision

advertising + branding blog

What You May Have Missed…

:::: Typography Game ::::

There's a new game for typography geeks.

"From I Love Typography comes the long-awaited, the definitive Font Game for iPhone & iPod Touch. Guaranteed to be absolutely the most fun you’ll have with fonts anywhere, any time, any place. Think you know your Arial from your Helvetica, your sans from your sans serifs?" – Appsolute.ly

"The U.S. Treasury refreshes its currency every once in a while to stay a step ahead of counterfeiters, and this time they’re refreshing the new $100 bill. The new bill will contain a security feature called Motion, where each bill will contain up to 650,000 microlenses embedded in the printing which will allow for an underlying image to shift when the bill is moved." – TechVert

"Artist, tinkerer and collector of dolls, Diem Chau meticulously carves characters into Crayons." – KidRobot

– Leigh (@kotobuki711)

Tweets You May Have Missed...

Each day there are upwards of 50M tweets (that's 600 tweets per second) being shared via the 75M+ users on Twitter.

How many of those tweets are by creatives? Who knows. One thing is for sure, the resources being provided through social media are seemingly infinite.

Here's a handful of inspiring linkage...

Conceptually these ads are successful in conveying both the accessibility of the brand and in specifying international coverage areas. And all without going anywhere near "ethnic" stock photography. Brilliant. (via @designyoutrust)

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The CSS animated color shift effect is only viewable in Safari or Google Chrome right now, but well worth a browser download. (via @TrentWalton)
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On April 1st, Starbucks "officially" introduced two new sizes... the Plenta™ (128 fl oz) and the Micra™ (2 fl oz). Being an environmentally conscious brand they included suggestions for post-enjoyment container usage. Of course, the monstrous Plenta could be used as a popcorn receptacle, rain hat, perennial planter, lampshade or yoga block. The itsy-bitsy Micra could serve as a convenient milk dish for kittens, soft boiled egg cup or paper clip holder.

Making fun of your brand - where appropriate - can truly be a fantastic marketing tool.

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We'll share more new and noteworthy tweets soon...

– Leigh