At The Envision Group, we've been embracing social media as a powerful marketing and branding tool for quite some time. We've successfully leveraged it for our own brand as well as for those of our clients. And, we've yet to think of one business that couldn't benefit from some sort of social media component in their marketing and advertising mix. However, there are still skeptics. One of the most common questions that we get from them is, "do you think it's a fad?" Having seen the power of an effectively-executed social media marketing campaign firsthand, I'm of the belief that it's here to stay…at least until the next revolution arrives. It's completely changed the way that businesses engage with their customers and shows no sign of slowing down. This video paints a powerful picture of the rapid growth of social media. So, do you think it's a fad?

–Greg